The Best Types of Videos to Help Your Company Grow
- Scott Dawson
- Mar 19
- 3 min read
Video marketing isn’t just a trend—it’s a necessity. With the right videos, businesses can increase brand awareness, engage potential customers, and drive conversions.
But what types of videos are most effective for growth?
Here are some key video formats that can take your company to the next level.
1. Brand Story Videos
A brand story video introduces your company, its values, and what makes it unique. This helps build trust and emotional connections with your audience. A compelling story about your mission can make your brand more relatable and memorable.
Tips for Success:
Keep it authentic—let your passion show.
Use high-quality visuals and storytelling techniques.
Focus on the problem your business solves and why it matters.
2. Explainer Videos
Explainer videos simplify complex ideas, products, or services in a clear and engaging way. These are perfect for businesses with innovative or technical offerings.
Tips for Success:
Keep it short (60–90 seconds is ideal).
Use animations, graphics, or live-action to make it visually appealing.
Answer key questions: What is the problem? How does your product/service solve it?
3. Customer Testimonial Videos
Social proof is a powerful tool. A satisfied customer sharing their positive experience builds credibility and influences potential buyers.
Tips for Success:
Choose real customers with genuine enthusiasm.
Highlight specific benefits they experienced.
Keep it natural—avoid scripts that sound forced.
4. Product Demos and How-To Videos
People love seeing how a product works before buying. Product demos and instructional videos help customers understand your offering and see its value in action.
Tips for Success:
Show the product in real-world use cases.
Highlight key features and benefits.
Keep it engaging with a mix of visuals and narration.
5. Behind-the-Scenes (BTS) Videos
BTS content humanizes your brand and builds a stronger connection with your audience. It gives customers a peek into your company culture, production process, or day-to-day operations.
Tips for Success:
Show personality—let your team be themselves.
Keep it informal and fun.
Use it to showcase transparency and authenticity.
6. Live Videos and Webinars
Live streaming allows direct interaction with your audience in real time. Webinars and Q&A sessions position your brand as an industry leader while engaging potential customers.
Tips for Success:
Promote the event in advance.
Engage with viewers through live chat.
Repurpose the content by saving and sharing the replay.
7. Social Media Shorts (Reels, TikToks, Shorts)
Short-form videos (under 60 seconds) are perfect for grabbing attention quickly on platforms like Instagram, TikTok, and YouTube Shorts. They boost engagement and reach new audiences.
Tips for Success:
Hook viewers within the first few seconds.
Keep it fun, entertaining, or informative.
Use captions, music, and trending effects to enhance appeal.
8. Corporate Culture & Recruitment Videos
Want to attract top talent? Showcasing your workplace culture through video can help potential employees see why they should join your team.
Tips for Success:
Feature real employees sharing their experiences.
Show the work environment and team dynamics.
Keep it upbeat and authentic.
Final Thoughts
Video marketing isn’t just about making content—it’s about making the right content. By strategically using these video types, your company can boost brand awareness, engage customers, and ultimately drive more sales.
If you’re ready to create high-impact videos that help your business grow, start with a clear strategy and focus on quality storytelling.
Need help with production? Let’s chat!
Office: 0161 212 2266
Whatsapp: 07954 001 310
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